Fibertex Personal Care AG (Innowo Print) has recently announced an upgrade to its printing capabilities with the installation of a backsheet online printing unit at its German facility. The new system has been successfully integrated with existing W&H flexographic printing lines. This upgrade enables wetness indicators, surfactants, and various functional coatings to be applied fully online within a single production line. More importantly, the system achieves perfect register with topsheet graphics, ensuring high design accuracy without compromising downstream processing or overall production stability. From Offline Processing to Online Integration As baby care and adult incontinence products continue to evolve, brands are placing greater emphasis on functional visibility, design consistency, and manufacturing efficiency. Traditional wetness indicator solutions often rely on offline processes, which increase complexity and limit both design flexibility and production efficiency. The introduction of online wetness indicator printing reflects a shift toward integrated manufacturing, where functional features are no longer added as separate steps but embedded directly into the production line. New Manufacturing Possibilities Enabled by Online Printing Beyond wetness indication, the upgraded system supports a wide range of design and functional enhancements, including: 1. Graphic-based functional zoning for wetness indication 2. Icon-based and full-pattern wetness indicator designs 3. High-precision alignment with overall product graphics 4. Simultaneous application of multiple functional materials in one printing process The system also allows for online application of functional coatings, helping improve liquid management performance and achieve targeted hydrophilic or hydrophobic zones without adding extra production steps. Industry Insight: Equipment Integration Is Becoming a Core Advantage From a manufacturing perspective, Fibertex’s latest upgrade highlights a broader industry trend: innovation in functional materials is increasingly driven by equipment and production line capabilities. Looking ahead, production lines capable of handling multi-functional materials online with high accuracy and long-term stability will play a critical role in advanced hygiene product manufacturing. Equipment integration and process compatibility are becoming essential foundations for product differentiation in the hygiene industry.
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