Efforts to create a new life for diapers, after they’ve done their dirty work, continue globally as major manufacturers continue to look at viable and profitable end-of-life-solutions for waste. At the forefront of these efforts is Procter & Gamble, manufacturer of the world’s largest diaper brand Pampers. The company has included the recycling of absorbent products as a key tenet of its Ambition 2030 plan, a set of new goals to reduce the company’s impact on the environment, and plans to have at least 10 diaper recycling facilities globally by 2030. P&G began its diaper recycling efforts through its joint venture company, Fater SpA, in Italy in 2015. In August 2017, this program exited the pilot stage with the startup of an industrial scale operation capable of repurposing 10,000 tons of absorbent hygiene products per year, affecting roughly one million people. In June 2018, the company announced it was establishing its second recycling operation, a facility outside of Amsterdam, also capable of recycling 10,000 tons of absorbent hygiene waste. For this effort, P&G is partnering with AEB Amsterdam, a waste management service. P&G reportedly chose Amsterdam for this operation because interest in recyclability is high, landfill space is low and a high level of ground water makes contamination a risk. The goal of this project is to find new life for the materials sourced from recycled diapers while limiting its toll on landfill space and the environment as a whole.
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