The adult care business is growing rapidly, as the population ages. 

There are a number of factors that are driving the growth of the adult care market. These include:

The increasing number of people over the age of 65.
The declining birth rate.
The increasing number of people living with chronic diseases.
The rising cost of healthcare.
The increasing awareness of the importance of incontinence care.

The adult care market is segmented by product type, distribution channel, and end user. The product type segment is further divided into adult diapers, incontinence pads, and other products. The distribution channel segment is divided into retail, online, and institutional. The end user segment is divided into hospitals, nursing homes, and home care.

The adult care market is expected to continue to grow in the coming years. The key drivers of growth will be the increasing number of people over the age of 65, the rising cost of healthcare, and the increasing awareness of the importance of incontinence care.